Japanese Developer Employs morpheme in New fantasy Action Title

El Shaddai: Ascension of the Metatron

TOKYO and OXFORD – 1st June, 2010 – UTV Ignition is pleased to announce that their Japanese studio has licensed NaturalMotion's morpheme animation middleware in their recently announced title ‘El Shaddai: Ascension of the Metatron’.

“We are delighted that UTV Ignition have chosen morpheme as we are fully aware of their commitment to creating the most believable animation possible for El Shaddai”, said Christian Staack, VP Sales of NaturalMotion. “We look forward to supporting their project throughout its development and eagerly await the game’s debut at E3 in June.”

"We considered a number of options before choosing our animation tools", said Vijay Chadha, CEO of UTV Ignition, "Morpheme will allow our animators to deliver the high quality that this project requires; the proof of this can be seen at this year's E3".

 NaturalMotion’s morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in‐game animation by allowing users to author and preview blends, blend trees and transition graphs in real time. Available for PlayStation®3 system, Xbox 360®, Wii™, PC and Apple® iPhone, morpheme has experienced a rapid adoption rate, being licensed by some of the biggest names in the games industry.

About UTV Ignition
UTV Ignition is a UTV Media Communication company. Founded in 2002 and headquartered in the U.K. with offices in Los Angeles, Florida and Tokyo. UTV Ignition has climbed the US publisher ranking from 50th position to 36th, and now employs 215 people worldwide. In 2007 it received major investment from UTV Software, a diversified conglomerate based in Mumbai India and listed on the Mumbai and London stock exchanges.  

UTV has Walt Disney as its major shareholder, which current owns 60% of its common stock. Major titles include the critically acclaimed Muramasa: The Demon Blade and Arc Rise Fantasia, which will ship in June 2010. UTV Ignition’s high-end headquarters in the world famous Ealing Studios in London aims to provide the gamer with an artistically inspired, all-encompassing atmospheric experience through its games and movie CG experience.

For more information on Ignition and its products go to: http://www.utvignition.com



ABOUT UTV Software communications Ltd:

UTV Software Communications Limited is India’s leading global integrated media house with business interests in Television, Movies, Broadcasting, Games Content and New Media. UTV India & its subsidiaries (UTV) create, aggregate and disseminate content of various genres across varied distribution platforms. Listed on India's premier stock exchange, The Bombay Stock Exchange (BSE), Mumbai UTV is India's only diversified media and Entertainment Company with content creation abilities across platforms and genres. It has subsidiaries with offices across India, UK, USA and Japan. The Walt Disney Company holds a strategic stake in UTV.

More information on the group is available at www.utvnet.com

About NaturalMotion

NaturalMotion Ltd. is a leading entertainment software company with offices in Oxford (England), San Francisco (California) and Seoul (Korea). The company produces the widely-adopted animation technologies euphoria, morpheme and endorphin, used across the game and movie industries by companies such as Ubisoft, Rockstar Games, LucasArts, Disney, Codemasters, THQ, CCP, Bioware and many others. Backbreaker, the company’s first in-house game is currently in production.

For further information please contact Rob Donald, PR & Marketing Manager at NaturalMotion on +44 (0)1865 250 575 or visit www.naturalmotion.com.

Download NaturalMotion’s endorphin LE for free and join the 200,000-strong animation community at http://community.naturalmotion.com.