June 22, 2004

Game players, assume Lotus position and start your engines!

Lotus Challenge™, a new driving game from Ignition Entertainment for Nintendo GameCube™, is a complete immersion into the world of Lotus. The game features cars from the earliest years of Lotus history on through to concept cars designed by real Lotus designers. A physics engine tuned to perfection with the guidance of actual Lotus test drivers delivers unparalleled realism and authenticity in the Lotus driving experience. Placed in the role of a driver for the Lotus Team, the player faces a wide variety of driving and racing challenges, including championship racing and stunt driving for movies and commercials.

“In Lotus Challenge™, we’ve got the complete Lotus racing experience for game players,” says Ken Gratz, Director of Product Development at Ignition Entertainment. “The racing element of the game is top notch and we could have stopped there, but we didn’t. The stunt driving “jobs” given to players add a dimension to the game that really pulls you into the role. You’ll feel like a driver for Lotus.”
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“Few car makers can match the rich history, cutting-edge present, and visionary promise of tomorrow of Lotus – the British royalty of racing cars,” says Gratz. “And no other game delivers the scope of the driving experience for a top manufacturer that Lotus Challenge™ does.”

Lotus Challenge™ features five game modes, including Collection, Championship, Single Play, Multiplayer, and Challenge (where you’ll find the stunt-driving assignments). There are 38 Lotus automobiles – from the earliest Lotus racers to concept cars designed by real Lotus designers – and each car shows realistic damage if you’re not driving up to par! The visuals, replays, and special effects are a treat to the senses – and the whole thing has been tuned to perfection with the help of actual Lotus test drivers.

“When it comes to Lotus,” says Gratz, “I don’t know how much more real we can get.”

Lotus Challenge™ for Nintendo GameCube™ will be available at major retail stores in July, 2004.

Nintendo and Nintendo GameCube are trademarks of Nintendo. © 2001 Nintendo.
Lotus Challenge™ © 2002 Kuju Entertainment Limited. Lotus Challenge™ developed by Kuju Entertainment Limited.

Lotus Challenge™ is a trademark of Group Lotus PLC.

Team Lotus monoposto racing cars are licensed by Classic Team Lotus Limited.

Kuju Entertainment is a registered trademark of Kuju Entertainment Ltd. All rights reserved.

All Lotus trademarks used within Lotus Challenge (™) are trademarks of Group Lotus PLC and are used under license by Kuju Entertainment Limited. All rights reserved. All manufacturers, cars, names, brands and associated imagery featured in this game are trademarks and/or copyrighted materials of their respective owners. All rights reserved.

For more information, please contact:
Ken Gratz

Ignition Entertainment
1701 E. Lake Ave #305
Glenview, IL 60025
#847/486.9472

ken@ignitionusa.com