SAN DIEGO, Calif. , May 1, 2006 – Ignition Entertainment, a worldwide developer and publisher of interactive software, announced today the appointment of Paul Robinson as the company's North American President.

Robinson brings to his position 25 years of corporate experience, with more than eight years in the videogame industry as the Director of International Sales for Mad Catz Inc. During his tenure with the PC and videogame accessory supplier, Robinson worked vigorously to expand their international sales territory in over 25 countries as well as handling Mad Catz' European licensing and first party agreements.

During the past two years Robinson has worked with Holland-based i2 Studios and Draxter BV , facilitating their OEM business as well as introducing their brands into the United Kingdom , Spain , Australia , and South America .

As the North American President, Robinson will work closely with Ignition Entertainment's headquarters to ensure that the company is strategically aligned for future success in the videogame space. He will also be responsible for developing and implementing the North American expansion efforts.

For more information about Ignition Entertainment, please visit www.ignitionent.com

About Ignition Entertainment Limited
Ignition Entertainment Limited is a privately owned software developer and publisher of entertainment titles for the PlayStation®2 computer entertainment system and PSP™ (PlayStation® Portable) , Nintendo GameCube, Game Boy Advance, and DS, and the Microsoft Xbox. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record within the international games industry, and to bring a fresh new approach to both the development and distribution of original gaming product.

You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com .