Bring Your B-Boy Skills to the Red Bull Breakdance Championship One Tournament,

Coming Exclusively to Nintendo DS

Marina Del Rey, California – May 16, 2008 – Get ready to pop, lock and break your way to the top! Ignition Entertainment announced today it has partnered with Playlogic Entertainment to bring Red Bull BC One to North America , exclusively for Nintendo DS ™ .

Red Bull BC One lets players become a champion B-boy! Using your stylus, you'll control the action of your very own B-boy by solving puzzles under increasingly tough time limits. Set a high score that's worth bragging about and advance your player to the next round. Coupled with stylized graphics, 35 original musical tracks and a variety of mini-games, a quick, steady hand and some creativity will throw you right into the Red Bull BC One arena.

“The B-boying scene has been growing and going strong for over 30 years,” says Ajay Chadha, President of Ignition Entertainment. “Ignition is thrilled to partner with Playlogic to bring the Red Bull BC One event into the hands of North American DS gamers.”

“Red Bull BC One for DS boasts a never-seen before gameplay that will please gamers and non-gamers alike. We are delighted with this worldwide partnership with Red Bull BC One and have found in Ignition an excellent partner to help bring this unique gaming experience to the North American shores.” says Pierre Thiercelin , Chief Sales and Marketing Officer of Playlogic International N.V.

The growing worldwide impact and influence of B-boying, commonly known as breakdancing, is truly shown at the annual Red Bull BC One competition. The top B-boys from all over the world are hand-selected to compete in the largest tournament to determine who's got the skills to take it all. Beginning with the first competition held in Biel , Switzerland in 2004, the Red Bull BC One has grown to become the definitive B-boy event worldwide.

For more information about the Red Bull BC One please visit www.redbullbcone.com

 

 

 

ABOUT IGNITION ENTERTAINMENT LTD.
Ignition Entertainment Limited is a UTV Media Communication company . Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry . You can find more information about Ignition Entertainment Ltd . at http://www.ignitionusa.com

 

ABOUT UTV SOFTWARE COMMUNICATIONS LTD
UTV Software Communications Ltd. is India 's foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures , Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange . Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India , the UK and USA . More information on the group is available at www.utvnet.com

 

ABOUT SNK PLAYMORE USA CORPORATION:
Headquartered in Osaka , Japan , SNK PLAYMORE CORPORATION (SNK) develops, publishes and distributes interactive entertainment software in Japan , North America, Europe and Asia . Founded in 1978, SNK is one of the largest privately held interactive entertainment content providers in the world.
Known for such franchises as THE KING OF FIGHTERS , METAL SLUG, and SAMURAI SHODOWN SNK continues to be an industry leader by focusing on their rich arcade history. More information on SNK PLAYMORE CORPORATION can be found at www.snkplaymore.co.jp SNK PLAYMORE USA is a wholly owned subsidiary of SNK PLAYMORE CORPORATION with offices in Wall, NJ. It handles operations in North America including publishing, marketing, development and localization.

More information on SNK PLAYMORE USA can be found at www.snkplaymoreusa.com

(C) SNK PLAYMORE. “METAL SLUG” is a registered trademark of SNK PLAYMORE CORPORATION.